Why One rupee more?

Why one rupee more? Why local shopkeepers are charging one rupee more on all company cool drinks? They claim that the company manufacturers themselves have increased one rupee on every cool drink for the for chilling alone. Some shop keepers have put up notices of increase in one rupee on every cool drink. Is this true? I won't really think so. Every bottle or Can still says the correct M.R.P (Maximum Retail Price). Shopkeepers are ready to sell cool drink with out chilling it as per M.R.P.

Is this a fraud by the all shopkeepers collectively? I am not sure I am the right person to answer that question. But definitely the shop keepers are taking the company names? If this is so, Why no consumer is informed? Why M.R.P still shows the right price on the product?

Before judging whether this is a open fraud or not, Cool drink manufacturers should clarify some basic queries to the consumer

Is cool drink needs to be served chilled? ( I personally checked on almost all brands, no where it is mentioned that it needs to be served chill) If answer is "YES" it needs to be mentioned on the product label.

If answer to the above question is "YES". Will M.RP include this?

Do the Cool drink manufacturers are not aware of this? I won't think so.

Are the cool drink manufacturers in favor of the vendor or the consumer?

Do the consumer forum not aware of this?

And finally one main question, Why consumers are lip tight? Believe me it seems to be no body is protesting this. I am not sure how many well educated people are having a glance at the M.R.P tag.

Why Shop keepers are charging one extra rupee on every chilled cool drink? Are they greedy on profits or the profit margin given by the manufacturers are not sufficient enough?

Shop keepers are charging one rupee extra on every chilled cool drink. Is it due to consumers are paying with out protesting back.

more than 70% of the consumers are educated.

Is this what expected from the well educated Indian citizen?